Understanding Your
Audit Score
Your Marketing Visibility Audit is scored across multiple dimensions. Here is exactly how each section is calculated and what your grade means.
Score Color Scale
All scores are visually represented on this color scale:
0–20%
Worse
21–40%
Bad
41–60%
Average
61–80%
Better
81–100%
Exceptional
How Your Overall Score is Calculated
Your overall score is equally weighted across all audit sections:
Business Details
This section evaluates the critical contact information customers use to find and connect with your business. Each component builds trust and improves accessibility.
| Factor | Weight |
|---|---|
| Chat Widget on Website | 25% |
| Text-Enabled Business Number | 25% |
| WordPress Site | 25% |
| Review Reply Engagement | 25% |
Online Reputation
Your reputation grade reflects your review performance across Google and Facebook. It is calculated by analyzing three factors:
Positive Review Ratio
The percentage of positive reviews compared to total reviews analyzed.
Platform Weighting
Google reviews count for 75% of this score. Facebook reviews count for 25%.
Review Volume Reliability
Listings
Your listings grade measures the accuracy and reach of your business information across the internet. A higher grade means a strong, consistent online presence that improves discoverability and credibility.
Listing Accuracy
How consistent and up-to-date your business information is across platforms.
Source Importance
The influence of each listing site, with priority given to major platforms like Google.
Overall Visibility
The breadth of your online presence across relevant directories.
Website Performance
This section scores your website across five technical performance metrics:
| Metric | Weight |
|---|---|
| Page Speed (Mobile) | 25% |
| Page Speed (Desktop) | 25% |
| Overall SEO | 30% |
| Interactivity | 10% |
| Large Content (LCP) | 10% |
Local SEO Heatmap
By default, the SEO section uses a 3x3 grid of 9 heatmap points. It can be expanded up to a 7x7 grid with 49 points. Each heatmap is scored 0 to 100.
How Each Pin is Scored
Ring Weights by Grid Size
How to read your score
100 means you ranked #1 at every single pin. 0 means you did not appear in the top 10 at any location. Nearer pins carry more weight than farther ones, so showing up in the center of your market matters most.
What AI Tools Are Actually Looking For
ChatGPT, Gemini, and Perplexity ask five questions about every agent before deciding who to recommend. If any answer is no, you're invisible.
Is your Google Business Profile optimized?
Your GBP is your digital storefront. If it is incomplete or unoptimized, you are buried — or not showing up at all.
Is your contact info consistent everywhere?
Your name, address, and phone number (NAP) are scattered across hundreds of directories. Every inconsistency tells AI you are not trustworthy.
Can AI find your reviews on your website?
AI tools crawl your website looking for social proof. Your Google, Zillow, and Facebook reviews need to live there — not just on third-party platforms.
Are you responding to reviews the right way?
Every response is a signal. Replies that reinforce your location, expertise, and brand voice carry more weight with AI than generic thank-you messages.
Are you consistently collecting new reviews?
Recency matters. A steady flow of new reviews signals that you are active, trusted, and relevant in your market right now.
Watch the 8-min walkthrough
See Exactly How We Fix All 5 Trust Signals
Our RANK solution — Protect Your Position — covers every one of these automatically. One platform, five signals, working together so AI recommends you first.
Ready to See Your Score?
Run your free visibility audit and find out exactly where you stand across all five dimensions.
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