Frequently Asked
Questions

AgentMoves integrates with your existing CRM, or it can serve as your Agent Database CRM for Brokerages and Teams. Built on GoHighLevel, it gives your leadership team a centralized system to communicate with agents at scale, manage recruiting pipelines, and run brokerage-wide campaigns. Each agent is provisioned their own AI-powered sub-account. Whether you want to connect it alongside what you already have or run AgentMoves as your primary system, both paths work.

No. You don't have to rip and replace anything. AgentMoves integrates with your existing CRMs via Zapier and native connectors, so you can keep using the tools you already have. For brokerages and teams who want a dedicated Agent Database CRM, AgentMoves can fill that role, handling CRM, funnels, content, reputation, and AI visibility in one system. We'll work with your current setup and let the results speak for themselves.

Yes, and this is by design. At the brokerage level, leadership gets pipelines for recruiting, agent retention, and company-wide broadcasts. At the agent level, each sub-account functions as a fully equipped AI-powered CRM with lead follow-up, content automation, and visibility tools. One platform, two operating layers.

Yes, multi-location deployment is built into the platform architecture. Each office gets its own Google Business Profile, local SEO presence, and agent sub-accounts, all managed from a single brokerage-level dashboard. Brand consistency is enforced at the top level while each location maintains its local identity and search visibility.

Each location and agent is treated as a distinct local entity with its own GBP listing, NAP data syndication through Yext, and geo-targeted content. This means your brokerage dominates AI and local search results across every market you operate in, not just your headquarters zip code.

Both, with clear ownership at each layer. AgentMoves handles the technical buildout, GEO optimization, content production, and ongoing platform management. Your marketing or operations lead gets admin access to the brokerage dashboard and can oversee campaigns, approve content, and pull reporting, without needing to be hands-on in the day-to-day.

Agent offboarding is clean and controlled. Their sub-account, content, contacts, and visibility assets remain under the brokerage's ownership. You retain all data, review history, and SEO equity built during their tenure. Access is revoked immediately and there is no disruption to your brokerage's digital presence.

Yes, recruiting is a core use case at the brokerage level. The platform includes CRM pipelines specifically for recruiting: tracking prospects, automating follow-up sequences, and running targeted campaigns that position your brokerage as the obvious choice. When a recruit joins, they're already in your system and onboarding to their sub-account is one click.

Every agent sub-account includes AI-powered lead follow-up automation, Google Business Profile management, review request automation, AI-generated content for their individual brand, and a personal CRM for their sphere. They get a fully equipped marketing system, without needing to manage or pay for it separately.

Both. The brokerage sets brand standards, compliance guardrails, and approved templates at the top level. Agents can personalize within those boundaries, adding their own headshot, bio, market focus, and preferred communication style. You maintain brand control without micromanaging every agent's marketing.

GEO stands for Generative Engine Optimization, the practice of structuring your brokerage's digital presence so AI platforms like ChatGPT, Perplexity, and Google AI Overviews recommend you by name. As AI-powered search replaces traditional Google results, brokerages without GEO infrastructure will become invisible to buyers and sellers who ask AI assistants for real estate recommendations.

Both improve simultaneously. The brokerage entity gets structured as a recognized, authoritative brand in AI knowledge graphs. Each agent's sub-entity connects to the brokerage, building a network of interconnected local citations. When someone asks ChatGPT "who is the best real estate brokerage in [city]," your brand and your agents are the answer.

Google rankings and AI visibility are different ecosystems. A brokerage can rank #1 on Google and be completely invisible in ChatGPT, Perplexity, and AI Overviews, which is where a growing share of high-intent real estate searches now happen. GEO is not a replacement for SEO. It's the next layer that future-proofs your visibility as search behavior continues to shift.

Most brokerages are fully live within 2–4 weeks depending on the number of locations and agents. We manage the entire buildout: GBP setup per location, agent sub-account provisioning, CRM configuration, and brand integration. Your team is assigned a dedicated onboarding specialist and receives a structured rollout plan from day one.

Brokerage pricing is custom based on the number of agents and office locations. We build a proposal around your actual org structure, not a generic per-seat model that penalizes you for growth. There are no surprise add-ons. Book a strategy call and we'll walk through a transparent deployment and pricing proposal for your specific situation.

Brokerage deployments typically involve a minimum 6-month engagement to allow the GEO infrastructure and content compounding to take effect. Unlike ad spend that stops when you pause, the visibility and authority AgentMoves builds continues working long after deployment. We'll walk you through terms on the strategy call.

Brokerage clients receive a dedicated account manager, monthly strategy reviews, live chat and email support, and access to our Help Center. We also provide ongoing GEO audits as AI platform algorithms evolve, so your infrastructure stays current without you having to track industry changes yourself.