Understanding Your
Audit Score
Your Marketing Visibility Audit is scored across multiple dimensions. Here is exactly how each section is calculated and what your grade means.
Score Colour Scale
All scores are visually represented on this colour scale:
0–20%
Worse
21–40%
Bad
41–60%
Average
61–80%
Better
81–100%
Exceptional
How Your Overall Score is Calculated
Your overall score is equally weighted across all audit sections:
Business Details
This section evaluates the critical contact information customers use to find and connect with your business. Each component builds trust and improves accessibility.
| Factor | Weight |
|---|---|
| Chat Widget on Website | 25% |
| Text-Enabled Business Number | 25% |
| WordPress Site | 25% |
| Review Reply Engagement | 25% |
Online Reputation
Your reputation grade reflects your review performance across Google and Facebook. It is calculated by analyzing three factors:
Positive Review Ratio
The percentage of positive reviews compared to total reviews analyzed.
Platform Weighting
Google reviews count for 75% of this score. Facebook reviews count for 25%.
Review Volume Reliability
Listings
Your listings grade measures the accuracy and reach of your business information across the internet. A higher grade means a strong, consistent online presence that improves discoverability and credibility.
Listing Accuracy
How consistent and up-to-date your business information is across platforms.
Source Importance
The influence of each listing site, with priority given to major platforms like Google.
Overall Visibility
The breadth of your online presence across relevant directories.
Website Performance
This section scores your website across five technical performance metrics:
| Metric | Weight |
|---|---|
| Page Speed (Mobile) | 25% |
| Page Speed (Desktop) | 25% |
| Overall SEO | 30% |
| Interactivity | 10% |
| Large Content (LCP) | 10% |
Local SEO Heatmap
By default, the SEO section uses a 3x3 grid of 9 heatmap points. It can be expanded up to a 7x7 grid with 49 points. Each heatmap is scored 0 to 100.
How Each Pin is Scored
Ring Weights by Grid Size
How to read your score
100 means you ranked #1 at every single pin. 0 means you did not appear in the top 10 at any location. Nearer pins carry more weight than farther ones, so showing up in the center of your market matters most.
Ready to See Your Score?
Run your free visibility audit and find out exactly where you stand across all five dimensions.
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